Richard Ruff

Dr. Richard Ruff has spent the last thirty years designing and managing large-scale sales training projects for Fortune 500 companies. These projects have provided the opportunity to work with marketing-leading companies such as: UPS, Apple, Smith & Nephew, Textron, Boston Scientific, and Microsoft.

Richard spent the first part of his sales training career with Neil Rackham during the start-up years for Huthwaite, Inc.  In 2000, Richard and Janet Spirer founded Sales Momentum to design a new generation of sales training programs focused on helping Fortune 500 companies achieve their strategic sales initiatives.

In 2010, Richard and Janet founded Sales Horizons.  The purpose for starting Sales Horizons was to transfer the experiences learned from working with Fortune 500 companies into a set of best practices that could be delivered online to anyone, anyplace, anytime.

During his career Richard has authored numerous articles related to sales effectiveness and co-authored Managing Major Sales – a book about sales management, Parlez-Vous Business which helps sales people integrate the language of business into the sales process, and Getting Partnering Right – a research-based work on the best practices for forming strategic selling alliances.

Richard is currently publishing a series of e-books about sales mastery in major accounts. He co-authors the Sales Training Connection – a blog for those with an interest in discussing innovative sales training ideas.

Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rensselaer Polytechnic Institute.

He has taught at the U.S. Navy Post Graduate School in Monterey as an adjunct faculty and in the continuing education programs at the Carlson School of Business at the University of Minnesota and in the Fisher Business School at Ohio State University.